Butter consumption in U.S. booms despite COVID-19 challenges
Cow Milk Butter
United States
Market & Price Trends
Caio Alves
Published Dec 10, 2020
Coming across decades of harsh competition with margarine indutry since the 1940's and the 50's, butter producers that longing without their regulatory advantages is now having their upturn. Producers that relinquished a meaningful market share to the cheaper spread there was back then (margarine) are now booming sales due to the consumption shifting. Minnesota dairy cooperative for instance, advised that sales are expected to be around 275 million to 300 million pounds this year, accounting for a 20% increase. That trend relies on the retail demand and it makes up for losing restaurant business and general HORECA channels. Nationwide, according to the USDA, butter production is up 6% over the first nine months of the year and is on track to top 2B pounds for the first time since 1943.
Meaningful to say tha margarine, of which transitioned from beef fat to vegetable oil compound and got onboard of an uptrend that was triggered on medical researchers relating heart disease to animal fats, is currently nosediving on per-capita consumption to below 4 pounds (accounted up to 2010. No recent data), as butter rises up to 5 pounds until last year. Consumption curve started to reshape US food habits on spreads around 2005.
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