US pollock sector commits more funding to GAPP, Wild Alaska Pollock campaign
Abadejo de Alaska entero congelado
Estados Unidos de América
Innovation & Technology
Publicado 6 de dic. de 2023
Resumen de Tridge
The Association of Genuine Alaska Pollock Producers (GAPP) will receive increased funding to continue its "Wild Alaska Pollock" campaign in 2024. The organization has seen success in promoting its product through the use of the tagline and plans to expand into new markets and channels. The funding will also support the GAPP Partnership Program and address long-term challenges in the industry.
Limitación de responsabilidad: el resumen anterior ha sido generado por un modelo de lenguaje de gran tamaño (LLM, por sus siglas en inglés) de última generación y está pensado para utilizarse únicamente con fines informativos. Se recomienda que consulte el artículo original para obtener información precisa y contextualizada.
Since enlisting a new board of directors and expanding its annual budget to USD 4 million (EUR 3.4 million) in 2019, the organization has built awareness and demand for its marquee product through the use of the “Wild Alaska Pollock” tagline.In its next fiscal year, which begins 1 April 2024, GAPP will get a 10 percent bump in funding to USD 4.6 million (EUR 4.3 million). “These additional resources and renewed commitment come in large part because of the success GAPP has had over the last four-plus years and as a result of the visionary, passionate evangelist we have at the helm in Morris,” GAPP Chair Bob Desautel said. “The board recognizes the work that has been done, but more critically the challenges ahead that need to be taken head on and, more importantly, the boundless opportunities for wild Alaska pollock. GAPP is positioned not only to masterfully navigate rough seas but also to keep pushing this industry – and our fish – forward for the future.” Much of the funding ...