Massive Australian Government investment in agricultural traceability has made Australian beef some of the most sought-after products globally. This is, in part, a result of the Meat Standards Australia (MSA), Meat Grading Program. Providing consumers with a grading process that offers superior choice and quality. Meat Standards Australia (MSA) was developed by the Australian red meat industry to improve the eating quality consistency of beef and sheepmeat.

Australia’s animal health standards are some of the most rigorous on the planet. In 2005, The Australian Meat Industry Council (AMIC) developed a revolutionary set of standards called “National Animal Welfare Standards for Livestock Processing Establishments”. These standards are reviewed regularly and rigorously, providing industry-leading guidelines for how to ethically and humanely treat cattle as they’re prepared for the beef market.

Australian beef exceeds internationally recognized food safety and animal health standards. In addition, Australia’s supply chain traceability systems and product integrity are second-to-none. Providing a highly sought-after product with virtually unlimited market access across the globe. Australia’s livestock industry has reduced our emissions from 20.8% to 10.4% of the national greenhouse total since 2005. In fact, the red meat and livestock industry has set the ambitious target of being carbon neutral by 2030. That means Australia has one of the most sustainable meat industries in the world.