Welcome to " Nature's best kept secret " - Pure Vitality
In a world where natural health is a growing necessity, on small village stands apart. Nestled in the foot hills of New Zealand's snow-capped Southern Alps, there is a place where everyone works together and shares everything they have. The family is central. The strong support the weak, the young care for the old, and each person is valued and loved. We take our health very seriously and have developed a diet and lifestyle that is pure and natural. Farming since 1983, we grow our own vegetables and farm our own dairy cows and deer using farming techniques that are natural and sustainable.
The Vitality Story
Pure Vitality is a family owned and run business which is driven by the belief that caring for people, especially for our children, is the highest calling. Driven by the growing necessity for holistic wellness, Pure Vitality set out on a journey to discover effective natural solutions that can transform people's lives around the world. Here, remotely secluded in the pristine islands of New Zealand, nature, science and traditional wisdom fuse into an energizing and rejuvenating essence, with all the spark and life that is found in the world of Pure Vitality.
Beginnings
In 1982, two brothers raised a pet fawn and became fascinated with this somewhat quiet but exceptionally spirited animal. This was to be the beginning of the Haupiri Deer Park, which has now grown to a stud of more than 2000 deer, making it one of the top 10 largest deer farms in New Zealand, according to Deer Industry NZ, Production Manager. For more than 35 years now, the Haupiri Deer Park has been dedicated to breeding world class animals, giving great care to animal health and welfare. We selectively breed with world class genetics and have produced world record stags.In 2005, we decided to explore for ourselves the amazing healing powers of deer antler velvet. We began to research and develop our own deer velvet supplements under the brand Pure Vitality. We gave deer velvet to our friends and family and were amazed with the results. We found a great synergy in the company whereby we could research and develop effective ways to support the health of our own families, and also share these benefits with others. So began our quest to develop effective health solutions for all ages.







