We came up with the idea and ultimately chose to sell items that we are also producers and processors of in order to support initiatives that promote economic development, employment, and social ties.
The potential for "keeping the fruits locally, followed by the development of a local and unified economy," is at the very foundation.
And last, the satisfaction of promoting obscure goods like soumbala.
Last but not least, it is also a matter of developing a region's identity and longevity by what it provides, in a sustainable and ethical manner.