Fresh Approach Ltd

- Established in 1989 under the name Kibwezi Growers with a focus on exporting horticulture products around the world.
- With time the company mandate grew as well as its clientele base to include the domestic market which leads the management to revamp the company identity under the name Fresh Approach Ltd.
- Was in line with the growing operations of the company which had diversified from selling French beans to marketing a wider array of fruits, vegetables, and fresh produce.
- In the field, the company has Lead Agronomist with his team of Technical Assistants carry out farm/outgrowing monitoring to check on the use of correct pesticides and farming practices.
- Do regular farm audits and provides technical support to farmers.
- Subject the food products to official government controls by KEPHIS (Kenya Plant Health Inspectorate Service).
- Also carry out periodic testing of the products by SGS Ltd, the world’s leading inspection, verification, testing, and certification Company as an extra measure to reduce risk to our clients.