- General Mills has a distinguished portfolio of leading brands, including Cheerios, Betty Crocker, Pillsbury, Green Giant, Nature Valley, Old El Paso, and Häagen-Dazs. - About 60 percent of sales come from U.S. Retail products. The rest of the sales result from products in more than 100 markets worldwide. - The company continues to make progress toward a commitment to sustainably source 100 percent of 10 priority ingredients by 2020 representing more than 50 percent of annual raw material purchases.