- Founded in 1963 and located in the Port of Veracruz, in the central area of the Gulf of Mexico. - An organization dedicated to the production, distribution and commercialization of 100% natural fruit concentrates. - The main flavors are rice horchata, coconut horchata, jamaica, and tamarind. - Distributes nationwide in self-service chains, national distributors, wholesalers, and institutions such as hotels and restaurants. - Exports to the USA and Canada.