Summary
- Established in 1969, consumer, industrial detergent and chemical products manufacturer.
- Has India's largest detergent and second-largest toilet soap brand with a share of 38% and 20% respectively.
- Has 11 production facilities with annual production soda ash 650 KMT / edible salt 288 KMT / industrial salt 1,500 KMT / linear alkyl benzene 75 KMT.
- The range of products is marketed through a parallel marketing network that comprises of more than 2,000 distributors.
- The brand is marketed through the first network, which consists of about 450 exclusive distributors and one of the lowest cost of FMCG distribution channels of the country.
- Has India's largest detergent and second-largest toilet soap brand with a share of 38% and 20% respectively.
- Has 11 production facilities with annual production soda ash 650 KMT / edible salt 288 KMT / industrial salt 1,500 KMT / linear alkyl benzene 75 KMT.
- The range of products is marketed through a parallel marketing network that comprises of more than 2,000 distributors.
- The brand is marketed through the first network, which consists of about 450 exclusive distributors and one of the lowest cost of FMCG distribution channels of the country.
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