Xoog Service Ltd was established in 1999, originally operating as Hawd-Cross Ltd amidst the challenges of the Somali civil war. Led by visionary founders, Prof. Muse Afrah and Prof. Haji, the company quickly evolved, focusing on infrastructure development and project management throughout East Africa, positioning itself as a key partner in the region's reconstruction efforts.
In 2013, Xoog Service Ltd strategically entered the commodity trading sector, specializing in the trade of high-quality coffee beans from Ethiopia and Yemen. This move positioned the company as a significant player in the global coffee market, leveraging its strong regional network to deliver premium products and seize new business opportunities.
Since 2024, Xoog Service Ltd has further expanded its operations with new branches in Kenya, diversifying its portfolio to include large-scale fishing and mining projects across the region.

