- Farmers and olive producers from father to son for 3 generations. - Plantations are located in the Marrakech region (Ourika, Chichaoua, Rehamna). - Cultivates more than 10 K olive trees of various ages, with a majority of olive trees Piccholine Moroccan variety but also Piccholine Languedoc, Arbequina, and a few hundred Picual. - In 2007, invested in a continuous chain olive oil trituration unit with 2 phases which allows control on the production and offers quality cold-pressed extra virgin oil with high-level hygiene and cleanliness.