Italian watermelon prices drop steeply

Watermelons started the 2020 season with a great demand during the spring months. In particular between the end of May and the first week of June. The situation has completely changed in no time due to bad weather. In fact, summer fruit is typically little consumed in bad weather conditions, and this has led to a sudden drop in demand and consequently in the price, which varies between 0.75 and 0.50 euros per kilo.