Avocado Imports to Italy Have Increased as a Result of Increased Consumption

In the past 3 years, avocado consumption in Italian households has increased by 18% growth. In 2021, Italian avocado imports registered a 35% YoY rise in terms of volume and economic value for a total market size of USD 92M. Exotic fruits represent 2.5% of the Italian fruit market where avocado is the preferred choice among 30% of consumers. The main purchase drivers are the nutritional values and the current trend for sushi and guacamole sauce. The Netherlands is the main hub for avocado trade in Europe, 90% in the Hass variety. In addition, Italy imports directly from Colombia 450MT (1%), from Mexico 700MT (1.8%) and from Peru almost 2000MT (5.5%).