On-the-Ground Updates

Declining Fruit and Vegetable Consumption in 2024 in Vietnam Spurs Consumer Shift Towards Affordability amid Economic Downturn

Other Fresh Fruits

Vietnam

Market & Price Trends

Keldtie Hieu

Published Jan 16, 2024

In Vietnam, the consumption of fruits and vegetables in 2024 has notably declined compared to previous years, with outcomes showing a reduction of about 15% to 25%, varying by specific products. Consumers express a clear intention to opt for more affordable options with better prices. Merchants attribute this drop in consumption and demand to the downward trend in the economy, resulting in reduced incomes. Consumers are adopting a cautious approach in both thought and action, anticipating a potentially worse economic scenario.

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