Indonesia is an important player in the fish canning industry, with a domestic production capacity of 1.6 million MT per year (BPS, 2019). Indonesia produces canned sardines and mackerel, which amounts to 300 mlllion cans all together, and distributed to the domestic market (90%), with the 10% for export. There is opportunity for Canned Sardines and Mackerel to be exported since the quantity exported is still low. Some of the Big players in Indonesia canned sardines and mackerel market are PT. Maya Food Industries, PT. Rex Canning, PT. Sari Laut Jaya Food Products, and CV. Pacific Harvest.
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