Margin competition of European supermarkets led to decreased avocado consumption

In recent weeks, European supermarkets have been fighting for their own margins when it comes to avocado sales. Supermarkets are keeping avocado prices high in their stores, with prices ranging from EUR 1 to EUR 1.20 per unit, while simultaneously sourcing at cheap price in the open market. This caused low consumption rate due to high retail prices. Importer are suffering low demand from retailers and high volumes from other European countries, which are driving low returns.