In the past decade, the demand for olive oil in Vietnam has grown between 10% and 12%. This is explained by the rapid economic growth and lifestyle changes experienced in recent years. However, an analysis produced by ICEX, the Spanish government agency, explains that despite this rapid growth of the product in the country, this only represents 1% of the market. In addition, the market leader for the product is Italy, which poses as a great opportunity for Spanish exporters
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