Very recent data released by the Ministry of Trade of Indonesia has shown that in the first 3 quarters of 2020, the instant coffee industry is one of the highest growing agricultural sectors in Indonesia with a total growth of around 30%. Moreover, the instant coffee industry has also been able to expand its market coverage by opening new market destinations to some of the biggest importers in the Middle East such as Saudi Arabia and Jordan, by offering alternative products like white coffee and instant cappuccino. With this in mind and two months left in 2020, the Ministry of Trade is encouraging the national industry to leverage this growth trend and maximize the growth potential to at least 32% by the end of the year.