On-the-Ground Update

The landscape of avocado market in Spain is changing a lot

Cesarine Pompeani
Published Jan 21, 2022
In WK3, the landscape of the avocado market in Spain is changing a lot in terms of availability for Latin American origins. Mexican, Colombian and Chilean avocados are less available, while many quality insurance problems arise from these long-distance origins. Not only are buyers contemplating switching to European origins for quality reasons, but they are also adjusting to customers’ preferences of reducing the carbon footprint. Thus, Spanish-origin products and even Morocco ones can be boosted, and suppliers should take advantage of the situation to promote their superior quality products.
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