On-the-Ground Updates

Turkey producers to promote its meat domestically

Turkey Meat
Spain
Innovation & Technology
Adan Rodriguez
Published Nov 5, 2020
Spanish turkey producers are planning a joint effort to promote the bird's meat domestically. The sector has waived the pandemic with relatively stable sales, and is now betting that turkey meat will become an essential protein in the diet of Spaniards. For this they are preparing a new range of products as well as a marketing campaign that highlights the virtues and benefits of turkey meat.
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