On-the-Ground Updates

Vietnamese rice has a great opportunity in the EU market in 2022

Rice
Vietnam
Regulation & Compliances
Market & Price Trends
An Phan
Published Jan 27, 2022
In 2022, Vietnam's rice exports to the EU are expected to continue increasing. Firstly, the EU-Vietnam Free Trade Agreement (EVFTA) has opened up unprecedented opportunities for Vietnamese rice. In addition, the quality of Vietnamese rice has improved, mainly aromatic rice varieties, hitting the tastes of European consumers.
For Vietnam, the EU is the third largest export market of agricultural products, with a turnover of about USD 5.5 billion per year. However, Vietnamese agricultural products only account for 4% of the EU's import market share, and rice accounting for just over 1% of the market share.

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