Wine in can growing in the UK, US and Australia

The United States, United Kingdom and Australia are the three leading markets leading in the new wine format according to a recent market research.

The main drivers for canned wine were portability, convenience, and sustainability, the last point being especially important to younger consumers.

While the US is by far the leading market, Australia is recording year-on-year growth of 30 per cent with a total value of AUD$13.9 million (USD$10.5 million).