It all started in 1900 when a 14-year-old Danish man named Anders Priess decided to take charge of his future and start his own business at Glyngøre fishing port. Due to his young age, the company was officially owned by his mother, hence the name "Priess & Co".
Anders traded fish purchased from local fishermen to the dismay of older traders who did not welcome competition. This was made very clear to Anders when he was slapped in the face by a competitor and thrown into the water with the comment, "I don't want my kids buying fish here."