- Established in Israel in 1956, the country's first agriculture export company. Working side-by-side with farmers, the company helped grow Israel's reputation for agricultural produce expertise. - An international fresh produce brand name and is known for quality and reliability, exporting a wide range of Israeli produce, such as avocado, citrus, strawberry, and fresh herbs. - Cultivated numerous agricultural innovations ranging from crop varieties – such as cherry on the vine, pomegranates and strawberries varieties under highly regarded Ecofresh standard that incorporates EurepGap requirements with the latest Information Technology (IT) developments. - Tesco Nurture, LEAF, BRC, Global GAP, EFSA, and PPIs certified. - Exports mainly to Europe, but occasionally exports to countries in other regions as well.