- Established in 1998, the family began to grow sweet potatoes and specialize in this product in the early 80s. - Currently, the farm growth fields spread all over Israel, from the cool north to the arid south. - Owns a warehouse that covers an area of 2,500 m² and contains an advanced sorting machine, cooling cells, and ramps for loading trucks, containers. and trailers. An additional sorting machine and packing center reside in the south, which covers 5,000 m². - Became the largest provider of sweet potatoes to Europe and England and over the years became an export company that sells all over the world, not only it's grown products, but also the finest products of other farmers. - Global GAP certified.