- A Hungarian potato trading company founded in 1991. - Seed-potatoes and potatoes for consumption are both in the range of the company. - Several versions of this root vegetable are cultivated by the parent company who is an important producer and trader of potato on the German market. - The marketing strategy of the company targets to be able to present the right amount of produce at the right time, as the market demand is constantly monitored. - 'Selling alone is not enough'- along with this principle the company provides constant support for the seed-potato buyers and purchasers of all produce.