- Founded in 1966 as an agricultural cooperative in Israel’s northwest Negev region, comprising of about 100 families
- Involved in a wide range of agricultural enterprises including field crops, orchards, dairy farming, broiler production and more
- Grows a range of crops with the principal focus on exports; carrots (conventional and organic), potatoes (conventional and organic), sweet potatoes (conventional and organic). avocados (organic orchard), and citrus orchards
- Has been growing carrots for some 45 years