Greek Strawberry 2024/25 Season Targets Late Winter Exports with Focus on Victory Variety

The 2024/25 Greek strawberry season began in early Oct-24, focusing on the Victory variety, which will account for 90% of the crop, replacing early-bearing varieties like Fortuna. Greek producers are targeting the late winter and spring markets, with the Valentine's Day season expected to drive significant export opportunities. This strategic shift aligns with European retailers' commitment to reducing imports outside Europe and minimizing air shipments. Favorable weather is critical to ensuring smooth supply chains, while Egypt and Morocco shift exports towards the Middle East and Far East Asia in response to European market changes.