€400,000 to promote Spanish citrus fruits in Canada

The Spanish export promotion agency (ICEX) along with the Ministry of Agriculture have allocated €400,000 to promote Spanish citrus fruits in the Canadian market for the next three years. The goal is to increase the share of Spanish orange, and mandarin in the Canadian market, as well as positioning Spanish produce as high-quality produce. The campaign will include a series of promotional events and paid partnerships aimed at distributors and importers.