Iran produces over 55 KMT of strawberries annually. The harvest has already started and Iranian farmers quite happy with the yield of their product and the nationwide expectation is to exceed 60 KMT this year. The price level is also at the desired level according to the farmers. the improved farming techniques are said to be the main reason for quality improvement and major Iranian strawberry farmers have implemented hydroponic and cocopeat greenhouses to increase efficiency and quality.