Indonesian margarine manufacturers facing stiff competition from imported margarine from New Zealand

Indonesian margarine manufacturers are starting to face stiff competition from the emergence of imported margarine from New Zealand. This imported margarine now accounts for 10% of the total market share in Indonesia. Despite the higher price of this imported margarine and the fact that the distribution of this imported margarine is now only limited to modern retailers chain across Indonesia, this imported New Zealand margarine has started to gain traction, especially from high-end consumers who prefer this product due to its distinctive taste and quality. Moreover, this imported margarine has also penetrated high-end hotels and restaurants who have now used it as a part of their cooking ingredient.