Growing Demand for American Cherries in Vietnam During W26

In W26, the American cherry market in Vietnam is active, with a plentiful supply and excellent quality. Strong promotional campaigns from retailers are driving up consumer demand. Retail prices remain stable, ranging from USD 14 to 17 per kilogram (kg), with the most common sizes being 10R and 9.5R. Efficient supply chain management and cold chain maintenance ensure the cherries' quality. Consumers prefer fresh, tasty cherries with health benefits. The outlook for the American cherry market in Vietnam remains positive in the coming weeks.