Italian supermarkets continue to introduce exotic products to local market

Italian supermarkets are increasingly improving the exotic fruits buyout and the portfolio to their shelves, extending to items not easily seen in the local wholesale, that had been gradually entering into the daily diet of Italians. The ginger, for example, that in a few years ago, was a little-known food ingredient to Italian households and scarcely consumed in the country. However, it generated a constant market growth of 12M USD in 7 years, representing a 4 times bigger market in terms of value than it was in 2013.