Lobster Suppliers From New Zealand and Australia Want To Diversify Their Markets in 2023

Live southern rock lobster suppliers are actively broadening and increasing their markets, with the USA as their main focus. They are currently heavily dependent on China with around 90% of their product going there. They would also like to access some other Asian markets but are well aware of tough competition from other lobster suppliers who can supply the same product at lower prices. Australia's average price of lobster was USD 58.89/kg (AUD 85kg) for 2022, while New Zealand's average price was USD 80.20-86.61/kg (NZD 125-135/kg).