Malaysian Musang King durian (D197) is popular in the Chinese market due to its high quality. Chinese consumers look for AA standards in durian quality, with five segments of meat and without a burnt core (0.3%). In W41, the wholesale price of Musang King durian stood at USD 188.40-230.27 (RMB1350-1650) per 10kg box. Chinese importers are facing challenges as imports of A-standard fruits usually come mixed with B-quality fruit, which causes a low repurchase rate. Packaging design is also causing issues as it comes with "A" quality and buyers demand the packages include the "AA" standard. Finally, Vietnamese fresh durian is a strong competitor of Malaysian Musang King durian as it enters the Chinese market in the off-season and lower prices of USD 125.60-181.42 per 10kg box.
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