Portuguese wine producers craving South Korean market

Even though Portuguese wine reaches already most of the world, there are always some markets where they don’t have a presence and are willing to. One of them that on the last years has shown some growing in numbers is precisely the South Korean market. And there’s a reason for it, if we go through the numbers, during 2021, South Korea grew 140% on Portuguese wine imports reaching USD 3.6M.
Looking at this growing rate we can tell that the absolute quality on Portuguese wines is being recognized by this country and there’s plenty of room to improve and increase.