Portuguese wine promotion

Back in 2019, just before the Covid happened, Portugal was ranked 9th on what came to worldwide wine exporting countries, with a yearly growth of USD 22 million per year. Even with the pandemic, this referred growth kept on the same records.
Portugal and Portuguese wine producers will be betting and investing even more in wine promotion through Oenotourism. Portugal is considered to be one of the perfect places to do this activity, and nowadays, people who own vineyards and produce wine have a certain pride in their activity, and it’s already a common practice to have someplace on the cellar or on the Estate that fulfils this purpose. Wine tasting and cellar visitations or even harvesting are some of the activities that people can engage on.

Wine became a synonym for gathering and meeting people, either on a family or being with friends environment, either during celebration times or work/company events as an example. In what comes to socializing on different kinds of environment and cultures, wine can also be seen as a sign of status or high profile people. Being Portugal a country that’s already seen as a touristic destination, this choice as a promotion tool is well appreciated by wine producers in general.