China is Taiwan's custard apple's major destination, which takes 95% of the export share in 2019, valued at $39 Million USD. Custard apple is a premium fruit and is a popular choice for gift box in Chinese culture. With the impact of COVID-19, a Taiwanese custard apple supplier is predicting a slow season with 50% decrease in demand in 2020. Custard apple's season will start around end of November, and supplier is predicting price from producer to be around $2-2.5USD/kg. Suppliers are actively looking for buyers from South East Asia to fulfill the demand.