The effort to improve export volume of instant coffee and tea to Saudi Arabia

To follow up on the export trend of packaged commodities such as instant coffee and tea to Saudi Arabia, the government of Indonesia through its trade attache in Saudi Arabia is trying to facilitate the connection between exporters in Indonesia with potential buyers in Saudi Arabia through a webinar program called Enhancing Indonesian Food Export to Arab Saudi. Aside from connecting the manufacturers with potential buyers, this meet is also expected to enable the manufacturers to open up new business opportunities to buyers in the Arabian peninsula such as Kuwait and Jordan as Saudi Arabia is a market hub for these two countries, and considering the fact that Indonesia has good diplomatic relations with both countries. During the first half of 2020, the export of instant coffee and tea from Indonesia to Saudi Arabia booked a solid result as the national manufacturers could collectively export 250 MT worth of products to their distribution channels in Saudi Arabia.