Over the past decade, Japanese cuisine has captured the Italian imagination to the extent of becoming the most popular ethnic cuisine, with sushi orders increasing by 68% in 2021 despite Covid-19 restrictions on the opening of pubs and restaurants. Consequently, this new trend has boosted consumption and, in turn, imports of salmon from its leading producer, Norway, making Italy its second-largest growth market. January and February registered record volumes of imported salmon, amounting to 18 million kg.
From 2011 to 2021, imports of salmon grew by 332%. Moreover, demand for smoked salmon accounts for the highest percentage of imports, followed by fresh and frozen salmon.
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