Premium pineapple is the artisan pineapple that is carefully selected and handpicked at optimal ripeness with a high maturity level to guarantee a super sweet fruit and deliver the best-tasting experience. Ready-to-eat pineapples are air freighted at least 48 hours after being harvested.
Spain, Italy, and France are the biggest buyers of this premium category. With superior quality, there are still markets to conquer such as the Middle East.
A product line that is expected to continue to grow once the sanitary crisis is over and despite the higher retail price, as an example, in Spain, the retail price of pineapple is EUR 1/KG for pineapple by boat while pineapple by air costs over EUR 4/KG.