Growers -> packers -> exporters -> traders/receivers -> wholesalers -> retailers -> end-users
-There are around 600-700 growers, and there are different types of variety developed in different countries, so they pay a royalty fee to sell the product
-Most of the time, exporters are also the packers. If their processor cannot handle the volume, they go to a third-party processor or plant.
- Revenue of exporters: Largest exporter gets USD 14 million, 2nd: USD 8 million, 3rd: USD 4 million, 4th ~ 7th: USD 3 million of revenue.
-There are not many middlemen/agents/brokers in the value chain because exporters are the ones who can directly go to the farmers.