Tridge Guide Post

How is the Guatemalan Banana Production Value Chain Formed?

Fresh Banana
Guatemala
By Seujin Jang
Updated 2023년 10월 12일
The value chain of Guatemala bananas is formed by domestic banana production dominated by small producers and large-scale plantations dominating the export.

Although domestic banana production is dominated by small producers, at least 80 percent of exports come from large-scale plantations. 

  - In recent years, production has increasingly shifted from the unionized north to the non-union southern region through outsourcing to local producers. It is now estimated that 85 percent of employment is in the non-union southern region.


There are 4 major banana companies in Guatemala - Chiquita, Dole, Del Monte, and Fyffes

  - Most farms work directly, under contract, with a specific label that will later distribute the bananas in bulk to retailers around the globe

  - Today, Chiquita sources less than 40% of its bananas from its own farms

  - Giant supermarket chains Walmart, Tesco, Carrefour, Aldi, and Lidl are increasingly purchasing bananas not only from these large brands but also directly from local producers

  - It is these large transnational banana companies that set prices in the global banana trade


The market share of the 4 historical banana multinationals Chiquita, Dole, Del Monte and Fyffes has decreased from 67% in 2006 to just a little over 40% in 2019

  - Other multinational companies like Compagnie Fruitière (French)and Agroamérica (Guatemalan) and a large handful of big national companies like Grupo Wong (Ecuador), Grupo HAME (Guatemala) or Grupo Acon (Costa Rica) now account for up to one third of all exports.




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