What are some major issues of the durian market in China?
Some of the major issues currently facing the Chinese durian market in 2020 are the diversity of brands, large price differences, significant market fluctuations, and irregular quality levels. There is also little standardization throughout the industry. The Chinese durian market can be divided into three levels: the highest level includes the five most-recognized brands, the middle level includes nearly 50 brands with high prices and decent name recognition and the lowest level includes over 200 brands that are often prone to low and fluctuating prices. Women are the primary consumers of durians alongside young people in general; consumers between the ages of 18 and 23 account for more than half of sales. Chinese durian consumption also includes derivative products such as durian pizza and durian cakes.
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