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What are the characteristics of cocoa beans consumer market in Netherlands?

Cocoa Bean
Netherlands
image
By Jinwoo Cheon
Updated 2021년 10월 22일
Cocoa beans consumer market in the Netherlands prefers superior taste. Traceability also appears to be a positive aspect of quality perception.

In the cocoa market, based on the application of its industrial products, in 2017 the global confectionery took over 43% of available cocoa beans for chocolate production. The main ingredients being used are cocoa butter and cocoa liquor, which end up in chocolate bars, bonbons, etc. Overall the market can be distinguished in three segments displayed in the figure below. As visible, not only superior taste is perceived as important, but also traceability appears to be a positive aspect for the quality perception.


Figure 7 Cocoa quality market segments (CBI 2021)

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