What differentiates Kenyan macadamia from that of other countries?

The growing EU demand for macadamia, and especially organic macadamia, is rooted in a greater interest among EU consumers in food products with superior health benefits as well as natural cosmetics. An estimated 80 percent of macadamia nuts are consumed as snacks on the EU market; the remaining 20 percent are used as ingredients, for example in cookies or ice cream. Looking at average prices for macadamia kernel imports to Europe, Kenyan nuts used to achieve lower prices than imports from top producers Australia and South Africa. However, average prices almost caught up with other key origins in 2018, although quality issues at origin prevail.

Source: CBI, Ministry of Foreign Affairs, the Netherlands