What Are the Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis) For Entering the Colombian Avocado Market?

The 5Y growth rate of 567% is one of the Colombian avocado's strengths. It should overcome one of its weaknesses regarding domestic prices which move slowly compared to international prices. Its peak season coinciding with Mexico is a threat as suppliers may be weighing prices between the two markets. However, its high growth rate in Europe and Asia proves to be an attractive opportunity.