The strengths of Pakistani mandarins reside in its global reputation with competitive prices and good quality. However, the lack of cold storage facilities is one of the weaknesses. Competitors who are located more strategically to the EU and African buyers can become a major threat. Meanwhile, Pakistani mandarins should leverage the opportunity of emerging markets in South America.
Strength: Competitive prices
Weakness: Lack of cold storage facilities
Opportunity: New markets
Threat: Geographic advantage of competitors
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