Tridge Guide Post

What is the Supply Network Structure for Chilean Blueberries?

Fresh Blueberry
Chile
image
By Hyesun Jang
Updated 2022년 9월 22일
Growers -> packers -> exporters -> traders/receivers -> wholesalers -> retailers -> end-users

Growers -> packers -> exporters -> traders/receivers -> wholesalers -> retailers -> end-users

There are around 600-700 growers, and there are different types of variety developed in different countries, so they pay a royalty fee to sell the product. An industry with a lot of middlemen involved. There are around 80-90 exporters. Most of the time, exporters are also packers. If their processor cannot handle the volume, they go to a third-party processor or plant. There are not many middlemen/agents/brokers in the value chain because exporters are the ones who can directly go to the farmers.

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