Growers -> packers -> exporters -> traders/receivers -> wholesalers -> retailers -> end-users
There are around 600-700 growers, and there are different types of variety developed in different countries, so they pay a royalty fee to sell the product. An industry with a lot of middlemen involved. There are around 80-90 exporters. Most of the time, exporters are also packers. If their processor cannot handle the volume, they go to a third-party processor or plant. There are not many middlemen/agents/brokers in the value chain because exporters are the ones who can directly go to the farmers.