Which countries are potential markets in Asia?

1. South Korea 

 Export Potential: 3.3M

Actual Exports: 2.0M

Untapped Potential: 1.6M

-South Korea has wildly fluctuating demand, but could potentially be a decent new market for Turkish exporters to break into because there is hardly any competition

-The strong majority of South Korea’s dried fig import though comes from Turkey so there may be base credibility

2. Japan

 Export Potential: 15.7M

Actual Exports: 11M

Untapped Potential: 7.3M

-Japan seems to have fairly steady demand, but could potentially be another decent new market for Turkish exporters to break into because there is hardly any competition

-The strong majority of Japan’s dried fig import also comes from Turkey so there may be base credibility

3. China

 Export Potential: 10.6M

Actual Exports: 4.3M

Untapped Potential: 6.2M

-China’s import trend seems to follow the rest of the EU, but there is hardly any competition from other exporters as well

-The strong majority of China’s dried fig import also comes from Turkey so there may be base credibility